Wrote an article for SLAM Online that was approved and published today-featuring the Back British Basketball campaign and film! Check it out below and please drop a comment on the ... more
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Our team, our Olympics, by any means necessary
Our Team, In Our Olympics, By Any Means Necessary
26th April. FIBA announced that, unlike the rest of Team GB, the British Basketball team had to win a series of games to earn their spot at the 2012 Olympics. Even though we're the host nation!
We've got the best team in years. So we're on a mission to fill those games with the biggest, loudest crowds ever. To inspire and give GB the boost they need to qualify for the Olympics. And you know what? It's working! C'mon Britain, back British basketball.
- Game 1
- Game 2
- Game 3
- Game 4
Our Ten Commandments
- 1. Create a chant for Team GB.
- 2. Get Beckham to wear GB vest.
- 3. Get a special edition shoe made.
- 4. Get an MC to create a GB tune.
- 5. Dress a monument in GB vest.
- 6. Get crowd noise above 122 DB.
- 7. Get games broadcast on TV.
- 8. Commentate on a GB game.
- 9. Get 100,000 views on YouTube.
- 10. Get in the papers.
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